A fledgling cooperative of avocado growers in the Chao Valley in northern Peru, in 2010 they were receiving just over $1 for a case of avocados from local ‘sharks.’ Now, they are Certified Organic and Fair Trade. They have been raised from a place of dire poverty, to a place of pride. Now they are receiving 8 times as much for their beautiful fruit. We have a full time horticulturalist working with them to help develop better plant nutrition through composting, and better irrigation systems in this extremely dry area.