The coop was formed in 2003 and at its peak had over 120 producers. They were the first fruit producers in Mexico to be certified Fair Trade, and began harvesting Fair Trade avocados in 2005. They did not have the infrastructure in place to pack, ship, sell and export, so being small producers, they sold their fruit through brokers in Mexico for 3 years. When the price of avocados skyrocketed from 2009 to 2011 (because the global supply continued to fall short of production,) many of these small producers found they could get very high prices (up to twice the guaranteed Fair Trade prices) without dedicating the money and time required to maintain certifications. Only the hard core original 40 members carried on with their high values of fair pricing and development of social programs, but often not having enough volume to sell effectively. This year, with very high production levels, and increased market demand for Fair Trade fruit, once again Pragor is now attracting new producers into their cooperative, and is able to ship virtually all their fruit as organic and Fair Trade to the U.S. and Canada. The social programs they began many years ago continue to operate. With such high chemical use in the agricultural areas in Michoacan, there is a very high prevalence of Down’s Syndrome children born, and Pragor’s social programs have focused on a school built specifically for mentally challenged children in their area.

"Pragor’s social programs have focused on a school built specifically for mentally challenged children in their area."

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