The Braga Family has been farming in the Salinas area for decades. It all started in the 1920’s, when a young and industrious Swiss immigrant Sebastian Braga arrived in South Monterey County, California, and took up work growing row crops in the Salinas Valley. In 1928 he was able to buy a ranch of his own in Soledad, where he settled his family and built a homestead. On 600 acres, he raised dairy cattle, and grew sugar beets, tomatoes, onions, hay and corn. Keeping the Braga standards and principles at the forefront, the third generation joined the business and the family began organic farming—launching ASA Organics, which stands for All Sustainable Agriculture—growing the full organic product line available today. Rodney, Chris, Carson and Marshall Braga have remained true to their family’s core values, and have lead the company and the fresh produce industry in food safety, quality, and sustainable farming.