Divine Flavor is a fresh produce distribution company, owned by the growers, with the sole purpose of bringing the fruit from the farm directly to the costumer's hands. In the late 1990s, Alan Aguirre, Carlos Bon and Pedro Batiz began exploring ideas on how to deliver fruits and vegetables directly from the ranch to the consumer. As a result of a more direct approach, the final customer would always receive a fresher and less costly product. It wasn't until April 2006 that Divine Flavor was founded with the philosophy shared by Alan, Carlos & Pedro. Taking on a more direct business relationship with our customers resulted in great benefits for both Divine Flavor and the consumer such as reduced double handling costs, increased profits, and established traceability of all products in a direct way, but most importantly it allowed us to maintain freshness in our products.