<h2>Share the Harvest with the Edmonton Food Bank</h2> <img style="WIDTH: 381px; HEIGHT: 183px" title="Edmonton_Food_Bank" alt="Edmonton_Food_Bank" align="left" src="/uploadedImages/009_-_This_Week/Edmonton_Food_Bank.jpg" width="381" height="183" /><p>The cherry harvest is in and we have a deal for everyone in Edmonton - no need to be a member. This week, for every 5kg case of awesome BC cherries from my farm we sell at our warehouse we will donate $5 to the Edmonton Food Bank. We love the food bank and send them milk and produce every week, but this week we want to do a little more. Come to our warehouse, pick up a case of the best cherries in the city for only $45 and help feed someone else too.</p> <p>We are located at 9764-47 Ave NW in Edmonton. Our hours are Tuesday to Friday, 9 until 5 and Saturday 9 until 2. You can also give us a call at 780 469-1900.</p> <h2>For Members: More Choices for You - Box A and B</h2> <p>This week we are splitting our standard family box into two varieties. When you log into your account and you are a standard The Organic Box member, you will see either a box 'A' or a box 'B' in your order. Members with The Singles Box or The Office Box are not impacted by this change.</p> <p>As our membership continues to grow, and the number of growers we have also continues to grow, it is becoming increasingly challenging for one grower to fill an entire order for the box each week. For example, last week Sundog was unable to fill the entire broccoli order and we had to import some to fill the gap. This puts too much pressure on growers to increase volume while letting down members who want to enjoy local food in their box. By splitting the box into two varieties we have accomplished the following for our growers:</p> <p>1. For local items that have a limited quantity we are able to better balance orders and give everyone what they ordered.<br />2. For smaller growers we can add items into boxes that they would otherwise not be able to supply in large volume.</p> <p><strong>What does this mean for you?</strong></p> <p>1. Whether your default box is 'A' or 'B', you still have access to choose any of the items on our list through substitutions, and now that we can take smaller volumes you will have more choice than ever before!<br />2. If you do no substitutions and take the suggested box you will still get a fantastic mix of local fruits and vegetables each week.<br />3. If you would prefer to get the other box variant in your order you can easily switch by selecting the 'Add Extra Boxes' category on the order page and choosing the box you want. To see the contents just add it to your order and you can always remove it later.</p> <p>As always, if you have any questions or experience troubles navigating the order page you can always get in touch with our team in the office who will gladly help out. Email us at info@theorganicbox.ca.</p> <h2>Why are organic cherries so much money this year?</h2> <p align="left">I know some of you have noticed how high organic cherry prices are this year. The wholesale market has been very volatile with reports of heavy frost, rain damage and increased pest pressure like the <a title="SWD moth" href="http://www.agf.gov.bc.ca/cropprot/swd_brochure.pdf" target="_blank">SWD moth</a>continuing to penetrate fruit growing operations. This has driven up wholesale prices by over 60% from last year. We are seeing organic cherries selling for $9.00 a pound in some cases.</p> <p align="left">Luckily, not only do Miranda and I own The Organic Box - we also own Just A Mere Organic Farm in <a title="Creston, BC" href="https://maps.google.ca/maps?q=2916+Erickson+Road+Creston+BC&hl=en&ll=49.088272,-116.484861&spn=0.007771,0.021136&sll=49.088223,-116.485409&sspn=0.003914,0.010568&hnear=2916+Erickson+St,+Creston,+British+Columbia+V0B+1G1&t=m&z=16" target="_blank">Creston, BC</a>. This is a 14 acre fruit orchard and garden with 8 acres of cherries trees. It is in its second full year of Transition to Certified Organic (certified by <a title="PACS" href="http://www.certifiedorganic.bc.ca/cb/memberinfo.php?id=1591" target="_blank">PACS</a>). This farm is a labour of love for us - I grew up spending my summers in the Creston Valley and we very much believe that organic fruit is a key part of the economic future of BC Fruit growers.</p> <p align="left">For the past week our farm has been inundated with a group of cherry pickers from across Canada and around the world. Each year these pickers arrive the night before we start picking, setup camp in a field north of our building cluster and drag themselves out of bed every morning at 5am to pick until 11am and then sort until 5pm. They get paid by the volume of cherries they pick, so the more cherries we have the longer they work and the more they get paid. We work very hard to make a comfortable camp for our pickers and pay extra for toilets, showers, outside sinks and good shade. Happy campers make happy pickers which makes quality fruit.</p> <div><div style="TEXT-ALIGN: center"><img title="2013_camp_tents" alt="2013_camp_tents" src="/uploadedImages/009_-_This_Week/2013_camp_tents.JPG" /><img title="2013_camp_sinks" alt="2013_camp_sinks" src="/uploadedImages/009_-_This_Week/2013_camp_sinks.JPG" /><img title="2013_camp_kitchen" alt="2013_camp_kitchen" src="/uploadedImages/009_-_This_Week/2013_camp_kitchen.JPG" /></div><div><p align="left"></p> <p align="left">For a normal commercial grower, once the fruit is sorted and packed into boxes, it is shipped to a distribution warehouse for quality control and cooling. From there, it will go to a grocery store distribution network and then finally into stores for purchase. Each step of the way adds about 30% to the cost of the fruit as it is trucked and handled by the network.</p> <p align="left">By owning our own farm, our fruit is packed in our own barn and shipped directly to our warehouse in our own trucks and then shipped to you. It is no different than a local farmer who brings his crop to our Edmonton warehouse for processing and packing into your box. (Except it takes 9 hours to drive one way and its about 1,700 km round trip). This lets us offer our fruit at very good prices compared to traditional channels.</p> <p align="left">However, because we are so small and are committed to our own farm, crop events can have a significant impact on costs. This year, we had a beautiful cherry blossom in April with lots of fruit showing, and then on May 2nd we had a hard, serious overnight frost that killed about 75% of our crop. Our usual yield is about 35 lbs per tree, and this year we are picking about 7 lbs. It is a real heartbreaker. Fortunately, because the crop is light it has self-thinned. This means we have massive cherries on the trees and you will see the first of these in your box this week. They are noticeably different from last year and very different from the grocery store. We did lots of overwinter work to feed the trees compost and prune them hard for disease and it shows in the sweet, large crop you are getting. This is the good news.</p> <p align="left">The more challenging news is that because the crop is so light this year our cost of production per pound is way up. Tree husbandry, utilities, inputs, transport and most other costs are fixed regardless of how much you can produce, so these fixed costs mean higher per pound prices. Higher prices aren't because we aren't trying hard enough or we are gouging you. They are because our volumes are low, our costs are high and we need to find the balance. This is no different than a local vegetable grower getting hailed out. We have made commitments to buy these and we ebb and flow with the weather and accept price impacts because of that commitment. Your commitment to us means that when we have these crop events, we aren't risking losing our farm or our livelihood, and for that we are grateful.</p> <p align="left">So this week, we have a 2+ pound box of red Skeena cherries for you to enjoy. These are probably the best cherries we have seen in a decade and I'm very proud of them. I have been making many trips back and forth over the past few weeks putting lots of miles on the big truck so they are nice and fresh for you to enjoy. We are also still selling the yellow cherries (Rainier) by the pound and both varieties by the case. This year we will have 3 weeks of cherries for you so please take advantage, support your local grower through this challenge and you will have our eternal gratitude. The buds for next year are already on the trees and it looks fantastic.</p> <p align="left">Read about the very special blush cherry - the Rainier - below. Only high-quality growers can produce high-quality Rainiers and we are proud to be in that category.</p> <div><p>Havea Great Week!</p> <p>Danny.<br />Founder, The Organic Box.</p> <h2>FeaturedProducts and Producers:</h2> <table cellspacing="15" cellpadding="0" bgcolor="#edf0e9"> <tbody> <tr> <td valign="top" align="center"><img title="Skeenach" alt="Skeenach" src="/uploadedImages/009_-_This_Week/skeenamoney.jpg" /></td> <td><h2>Just-A-Mere Farm Cherries</h2> <p>These are the best of the best BC cherries. Grown on our very own farm in Creston, BC, and picked by our own crew of cherry pickers (including Danny, Miranda, and their kids)!Every week Danny is drivingshipments of them over the mountains, directly to our warehouse for you beautiful people. We are now onto our Skeena Cherries!! </p> <p>Skeenacherries were discovered in the mid-1990's in Summerland, BC. They are a cross between Bing, Stella, and Van varieties and are absolutely delicious. Their deep dark red colour compliments their dense, sweet flavour and texture. Skeena cherries also have a lower acidity than most other cherry types. The Just-A-Mere Farm Skeena cherries are outstanding. With huge Our own Rainier cherries this year are of an amazing quality! They have survived frost, hail, birds, pests, too much rain, too much sun... the list goes on... and the result is these huge, super sweet, super succulent cherries that we couldn't be more proud of. Enjoy!!</p> </td> </tr> <tr> <td valign="top" align="center"><img title="LJChips" alt="LJChips" src="/uploadedImages/009_-_This_Week/LJCollage.jpg" /></td> <td><h2>New Products</h2> <p>Even through the crazy local summer food wave, we are bringing in some fantastic new products for you to try. I don't about you, but summer is a favourite time for chips and dip... and in particular tortillas and salsa! <strong>Late July </strong>has just brought out some new varieties to add to their outstanding catalogue of tortilla chips. </p> <p>Try the <strong>'Sub-Lime'</strong>:organic corn tortilla witha splash of lime juice<br />And the <strong>'Red Hot Mojo'</strong>: tortilla chips infused with ground jalapeno and chilies</p> <p>Certified organic, and very wholesome (you actually know what every ingredient is = food), these will be fantastic additions to your backyard gathering, or Sunday night movie experience. </p> <p>Also try the new <strong>Runa Guayusa Teas </strong>(<a href="http://www.runa.org/">http://www.runa.org/</a>)! 100% organic and Fair Trade, Runa makes these amazing tea leaf bags which are very easy to make into a hot (or cold) brew tea! The taste is fantastic and guayusa is an Amazonian tree leaf that provides consistent focused energy which is much different than a black tea or coffee. And they have a huge amount of antioxidants to boot!! Makes some seriously great iced tea! </p> </td> </tr> </tbody> </table> </div></div></div>
