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Is it a Yam or Sweet Potato? Technically it is a sweet potato but a quick google search will tell you that in North America, the words Yams and Sweet potatoes are used interchangeably.
The average consumer associates the orange fleshed tuber as a yam and the more firm, pale fleshed tuber as a sweet potato. While we recognize that calling it a yam is not botanically correct, we do it because that is what most customers know it as.