These edible mushrooms are prized in Japan, both for their flavor and meaning. To this day they're still given as important gifts, meant to symbolize fertility and happiness.
Matsutake are held in high regard the world over for their powerful flavor and odor. They're a sensory adventure often referred to as "spicy", "intense", or "like cinnamon". These words do little justice to the true spicy intensity of the mushroom, which is better experienced than described. Few people have a moderate opinion here; they either love them or hate them.